Amplience raises $37m for global expansion

Amplience raises $37m for global expansion

Amplience has secured $37 million in a Series C funding round led by Octopus Ventures and with participation from Columbia Lake Partners.

The eCommerce software platform provider will use the cash to expand sales and marketing channels in EMEA, the Americas and APAC, and for the enhancement and adoption of its Retail Engagement Platform. James Brooke, founder and CEO, Amplience, comments: “We would like to thank our customers, partners and investors for the confidence they have placed in us. 2017 was an amazing year in terms of growth and innovation. No other software vendor is able to provide the range of content production, management and delivery capabilities, from the cloud, that branded manufacturers and retailers need in order to compete in a mobile-first world.”

Jo Oliver, Investment Director at Octopus Ventures, adds: “All retail businesses are waking up to a new era, one in which the customer is in control. Success demands new content strategies that deepen shopper engagement using richly contextual storytelling and merchandising. The Amplience team is absolutely focused on the future of content and asset management – and we’re delighted to once again lead the investment round and support their ambitious plans to become the leading platform for brand and retail engagement.”

Amplience was founded in London in 2008. Customers include Tumi, Crate & Barrel, Shop Direct, Liberty London, Mulberry, Nelly, Otto and Boohoo.

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