Ribble Cycles taps new Emplifi ShopStream by Go Instore solution
Emplifi has launched new interactive live video streaming software, Emplifi ShopStream by Go Instore.
With ShopStream, retail and direct-to-consumer brands can connect with customers through both one-to-one and one-to-many livestream video.
For the customer, this software allows them to participate in a livestream video and interact in real-time with the host or advisor.
It enables brands to go live in minutes and scale across multiple channels in the following ways: stream on all major social platforms, including TikTok, Instagram and YouTube; go live to customers with relevant content while they’re shopping on the brand’s site in real-time; schedule and promote special events from dedicated landing pages.
The tech is currently being used by UK-based Ribble Cycles.
“Cycle Show, one of our biggest marketing exhibitions, was cancelled due to the pandemic, so we decided to take it online with Go Instore,” says Matthew Lawson, Chief Digital Officer of Ribble.
“The reach we achieved with ShopStream exceeded what we would expect to see at the in-person show, with tens of thousands – possibly even hundreds of thousands – tuning in.”
“ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy.”
