Dragonfly AI raises £3 million to scale up across Europe and US

Dragonfly AI, a predictive visual analytics platform with clients including Diageo, GSK, and Vodafone, has closed a £3 million Series A funding round led by Guinness Ventures and existing investors Downing Ventures.

Capita PLC also participated.

The new investment allows it to further scale up its sales engine, build its client growth team and invest in a behavioural science, R&D and product development roadmap. The funds will also be used to accelerate expansion plans across Europe and North America.

Richard Mann, CEO at Dragonfly AI, says: “We’re delighted to close this round of funding from investors that share our vision for the value that predictive technologies can bring to the creative design process.”

“The investment will allow Dragonfly AI to continue scaling up across Europe and the US. It will also allow us to invest more heavily in our technology platform, including initiatives such as the new e-commerce benchmarks that we are launching this quarter.”

Shane Gallwey, Head of Guinness Ventures, comments: “Dragonfly’s predictive visual tools are best in class, which is why leading global brands already use the technology to optimise their marketing.”

“Our investment into Dragonfly brings another gem to the Guinness portfolio and we look forward to supporting their success as they scale-up their business.”

Richard Lewis, Partner at Downing Ventures, says: “We are thrilled to be supporting Dragonfly in the next stage of its growth journey.”

“It is a privilege to continue to support entrepreneurial teams that have developed world class, innovative technology here at Downing. We look forward to continuing the good work with Dragonfly and assisting with its international expansion.”