Home Brew Online opts for Brightpearl tech to power operations
Home Brew Online has deployed Brightpearl’s retail operating system.
The homemade beer and ale specialist will benefit from such features as Automation Engine, Demand Planner and plug and play integrations
The company sells direct-to-consumer and wholesale via its BigCommerce website and through channels such as Amazon and eBay.
With plans for rapid growth that includes overhauling its tech stack, the Home Brew Online team had called last orders with its order management system (OMS), Orderwise, which was halting expansion and growth efforts and slowing down processes in inventory, ordering and shipping.
The solution also lacked connectivity to third-party apps the brand uses, such as Xero, and offered little in the way of reporting, marketing analytics or responsive customer support.
The retailer’s limited inventory visibility has also been solved with Brightpearl’s purpose built Automation Engine, which automates and streamlines operations such as inventory management, ordering, warehouse, shipping and fulfilment, and offers real-time performance insights across multiple warehouses and channels in just a few clicks.
Key team members at Home Brew Online can now give up their manual packing and ordering workflows and refocus their efforts elsewhere.
The Demand Planner tool, meanwhile, offers data driven demand forecasting and stock replenishment functionality so the team can make better purchasing decisions than they could with Orderwise.
The slow customer service Home Brew Online reported is replaced with Brightpearl’s 24/7 support, while the solution’s CRM software and advanced reporting and analytics functionality will allow the brand to create targeted marketing campaigns that they previously lacked the insight for.
“As the ever increasing requirement for efficiency in e-commerce places more demand on operating systems, Home Brew Online is delighted to have partnered with Brightpearl, to use their cutting-edge technology to further enhance our systems, leaving our team to focus on core objectives,” says John Harbisher MD, Home Brew Online.
“Our partnership will ensure that we remain at the forefront in our industry, continuing to offer an unrivalled experience to our loyal customers.”
