UK-based The Whisky Stock signs up with Brightpearl by Sage retail operating system

UK brand The Whisky Stock has partnered with Brightpearl by Sage as it looks to strengthen its multi-channel operations. 

With Brightpearl supporting its operational infrastructure, the whisky e-commerce retailer will gain access to its range of features, including an Automation Engine and a library of plug and play integrations.

The Whisky Stock will also benefit from 360-degree insights and advanced reporting functionality, so the team can make more informed decisions concerning every department and sales channel. 

It took six years, 8,000 tons of steel & $189.2 million to transform a windswept barley field on the @The_Macallan estate into a modern architectural marvel the likes of which the Scottish Highlands have never seen.

Explore our fantastic Macallan range 🔗https://t.co/zMkr9cDDkD pic.twitter.com/YiG6zhphOE

— The Whisky Stock (@thewhiskystock) July 28, 2023

Selling a range of premium spirits and drams via its Shopify webstore, it was ready to uplevel its entire operations while maintaining the customer service it prides itself on.

After doing some research, considering a traditional ERP but finding it didn’t have the demand planning capabilities essential to the brand’s future development, The Whisky Stock opted for the Brightpearl retail operating system.

Justin Press, SVP Customer Success at Brightpearl, says: “The Whisky Stock is a fast growing business that has recognised the need for a data led central hub for all its operations, that can provides the insights and automation to power the next stage of growth and success.”

“With Brightpearl in place, The Whisky Stock is free to grow fearlessly. We’ll drink to that.”