Westfield London hosts Williams Racing pop-up ahead of British Grand Prix
Westfield London is hosting an immersive pop-up experience from Formula One team Williams Racing ahead of the British Grand Prix this coming weekend.
Taking place from Monday 27th June to Sunday 3rd July, this will be open from 10am to 9pm.
Exhibits and activities include:
Williams Racing’s 2022 FW44 show car
Nigel Mansell’s FW10 car, as raced in the 1985 season
Driver and celebrity appearances
Williams Esports rigs
Scan and win prizes
Shop the exclusive Williams x British GP merchandise range
Partner showcases with Bremont, Honibe, Bang & Olufsen and Terra Virtua
Live DJ on Thursday (16:00-21:00)
The pop-up is is located in the former Disney store on the ground floor at Westfield London.
The British Grand Prix takes place on Sunday 3rd July at Silverstone, with Alex Albon and Nicholas Latifi in action for Williams Racing.
Grace Charge, Head of Brand Experience and Partnerships - Europe at Unibail-Rodamco-Westfield, says: “We’re thrilled to partner with Williams Racing to bring this engaging pop-up experience to life for F1 fans ahead of the iconic British Grand Prix.”
“Hosting the pop-up at Westfield London with its wide range of audiences will also help introduce new fans to the sport and Williams’ incredible heritage and legacy.”
