Westfield London and Stratford City prep TikTok live shopping event
Westfield UK will host a live two-hour shopping event, Summer Styled, on its newly launched UK TikTok account on 29th April.
It says that this makes it the first physical retail destination to engage in a live shopping event on TikTok Shop in the UK.
Filmed live from a Westfield London studio between 4pm and 6pm, the event is part of Westfield’s spring/summer fashion campaign.
Summer Styled will be hosted by reality star and content creator, Amber Gill, alongside TikTok Shop presenter, Saskia Marriott.
Participating retailers from Westfield London and Stratford City include Charlotte Tilbury and JD Sports.
Discounts will be on offer as well as opportunities to win multiple £100 Westfield gift cards to spend at Westfield London and Westfield Stratford City.
Caroline Puechoultres, Chief Customer Officer at Unibail-Rodamco-Westfield, says: “We recognise the importance of creating online opportunities to complement the physical retail experience to engage new audiences.”
“Leveraging TikTok’s Live Shopping experience enables us to help drive sales for our retailers to new and existing customers, creating a truly omnichannel experience.”
Patrick Nommensen, E-Commerce Operations, UK at TikTok, adds: “By providing brands and retailers with a platform to create inspiring shopping moments through Live video, Westfield is creating a new kind of experience for its consumers using TikTok Shop.”
“With such great connections with both their retailers and visitors, we can’t wait to see the success of Westfield's personalised, Live Shopping experience and how the retailers bring their latest offers to life on the platform.”
