Gopuff and McLaren Formula 1 team ink global partnership deal
US-based quick commerce startup, Gopuff, has become the official instant delivery partner of McLaren’s Formula 1 team.
Gopuff branding will be featured on McLaren’s cars. The partnership will also involve fan experiences and rewards.
To kick off, drivers Lando Norris and Daniel Ricciardo took to the streets of London and surprised fans with a delivery from Gopuff, while Gopuff branded McLaren cars were also seen at iconic locations in the UK’s capital city, including Tower Bridge.
Additionally, UK customers who order on Gopuff before 20th February will be automatically entered into a prize draw where one person will get the chance to win a VIP McLaren Formula 1 race weekend experience, which includes a visit to the latter’s Technology Centre, exclusive race viewing, and a ride in a McLaren supercar.
“McLaren is an iconic brand focused on delivering premium experiences, much like Gopuff,” says Daniel Folkman, SVP of Business at Gopuff.
“Just as this prestigious race team is known for speed, we are known for delivering fast, seamlessly, and reliably to our customers.”
“Being the exclusive instant delivery partner of McLaren’s race team creates a new opportunity to connect with our respective fans and customers, and have some fun along the way.”
Zak Brown, CEO at McLaren Racing, comments: “Gopuff is the pioneer of the instant delivery category in the US, which has seen rapid global expansion over the past year along with remarkable growth in Europe.”
“We look forward to collaborating on campaigns and going racing together.”
Gopuff arrived in the UK in November, its first international market expansion outside the US following the acquisitions of Dija and Fancy in 2021, with further locations launching in Q1 2022.
