Firework appoints Meg Siegel as VP of Brand Marketing 

Livestreaming commerce platform, Firework, has brought in Meg Siegel as its new Vice President of Brand Marketing.

Siegel joins from TikTok, where she was the Head of Brand Strategy for the firm’s B2B marketing efforts in the US.

Prior to that, she served as Global Director of Strategic Marketing at Spotify.

“I’m thrilled to be joining a team that’s leading the next wave of commerce and empowering marketers to harness its potential on their own digital channels,” Siegel says.

“Firework’s offering is a bridge between what marketers need and what today’s Gen Z customers want. This is a dream opportunity to help Firework tell its story and excite the industry around the future of commerce.”

“We couldn’t have dreamt up a more perfect fit for this role,” says Drew Cashmore, Chief Marketing Officer at Firework.

“With her wealth of experience in digital video and deep, fundamental understanding of next-generation consumers, Meg has already proven herself invaluable in defining and giving voice to the Firework brand. Firework is synonymous with next-gen fluency, and no one speaks the language better than Meg.” 

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