Munro Footwear Group taps Boomi AtomSphere Platform

Australia’s Munro Footwear Group (MFG) has created an integrated data foundation platform using the Boomi AtomSphere Platform to support an e-commerce transformation push.

Keng Ng, Chief Technology Officer at MFG, says: “While a slightly too small or large top may not result in a return, the same cannot be said about footwear. For this reason, footwear remains one of the last retail categories to fully embrace online sales.”

“This, along with the internal complexities faced after conducting eight acquisitions over the last decade, prompted us to engage a specialist to help connect our data requirements, integrate multiple systems, and provide us the flexibility to unplug and connect new ‘things’ so that changes to the business aren’t open-heart surgery each time.”

MFG selected Boomi’s low code, cloud native integration platform as a service (iPaaS) to integrate the systems that make up its bricks and mortar and e-commerce operations.

This enabled it to bridge its in-house retail application with its enterprise resource planning (ERP) and ordering systems, in less than a month.

As a result, MFG enabled ‘ship-from-store’ capabilities across 26 pilot stores in a space of four weeks, facilitating business continuity during the Covid-19 pandemic.

Based on the company’s online revenue generated from these pilot stores, MFG plans to roll-out this service across its remaining retail network by the end of 2022.

“The Boomi AtomSphere Platform enables us to connect operations so we have visibility and control over our data, allowing us to make real-time decisions and furthering our expansion online,” says Ng.

“These connections also helped us mitigate supply chain issues by enacting quick, tactical changes while some of our containers were held up in Asia for several months.”

“There’s a lot of data that just lives in people’s minds. Our goal was to capture that information in a consistent way that drives real-time intelligence, whether it’s in the office, in the warehouse, or on the shop floor.”

Nathan Gower, Head of Business Development, Australia and New Zealand at Boomi, comments: “Traditional retailers experienced a battering during Covid-19, with in and out lockdowns across the country testing the business viability of those heavily relying on bricks and mortar.”

“By using Boomi to create a central nervous system for its systems and data, Munro Footwear Group overcame these hurdles and kept pace with the digital economy.”

“From here it’s onward and upward for the company, with the integrated data foundation primed to drive intelligence and embed personalisation across the business.”

E-commerceStaff WriterMunro Footwear Group, Data, Boomi AtomSphere Platform, E-commerce, Boomi, ERP systems, Omnichannel retail, COVID-19Comment