MandM Direct taps Bloomreach Engagement marketing solution
Bloomreach has been selected to fuel personalised customer experiences and data driven marketing campaigns for MandM Direct.
“A strong understanding of our customers has been the foundation of our growth over the past five years.”
“Because of that, we understand the importance of executing personalised marketing campaigns across all touchpoints, making each customer journey meaningful and highly relevant,” says Tom Goode, Customer and E-commerce Director, MandM Direct.
“Once we learned how Bloomreach could make our data both accessible and actionable in order to help us personalise our campaigns at scale and across channels, we knew that they would be a pivotal partner for us.”
The retailer centralises it customer data on Google Cloud.
As a Google Cloud partner now available on Google Cloud Marketplace, Bloomreach will be able to quickly deploy and scale its solution on the former’s infrastructure, providing multiple MandM Direct teams with fast access to a single view of customer data.
It says that, as a result of this, marketing campaigns will become more timely and consistent across channels, driving more personalised customer experiences and impacting critical business metrics such as customer lifetime value.
“We are pleased to see synergies across the Google Cloud partner ecosystem and the Google Cloud Marketplace enabling the addition of Bloomreach’s solution to the MandM Direct tech stack,” says Alex Rutter, Director, Retail Sales, UKI, Google Cloud.
“We look forward to partnering with Bloomreach to help MandM Direct drive more personalized and relevant experiences for their customers.”
“We’re excited to work with MandM Direct as they embark on this next phase of personalised customer experiences,” says Raj De Datta, CEO and Co-founder, Bloomreach.
“As one of Europe’s leading online retailers, MandM Direct has already begun to harness the power of data driven, customer focused marketing.”
“With the launch of Bloomreach Engagement, they’ll be able to further those efforts with real-time access to first party data and marketing capabilities that empower their teams to build, optimise, and scale campaigns.”
“We’re excited to see all that MandM Direct will achieve with Bloomreach by their side.”
