Stefan Hoderlein swaps Amazon for Deliveroo science strategy role

Stefan Hoderlein has joined Deliveroo as Vice President Econ&Science.

He was previously at Amazon, where, over a period of four years, he held three roles, including Senior Principal Economist - Head Scientist in Grocery, and Director - Scientific Director of Amazon Pricing Labs.

In a LinkedIn post, he said: “Three months after leaving Amazon, it is about time to talk about my next step.”

“I’ve decided to go for a different experience, both in terms of size of company as well as country/culture. In fact, after doing my PhD in London some 60+ years ago, I've accepted an offer by Deliveroo, the leading UK/European tech delivery company.”

He added: “Specifically, I’ll be working with the great Devesh Mishra (Chief Product & Technology Officer) and the rest of the team here to develop Deliveroo’s overall science strategy, focusing on consumer and rider pricing, selection and advertising.”

“We have some really exciting projects in the pipeline, and we’d love for you to join us - be it in the UK, Europe or US. Ping me if you’re interested.”

Deliveroo Media and E-commerce

Last week, Deliveroo announced the launch of a new advertising platform, Deliveroo Media and E-commerce.

The firm is working on this offering with Criteo who are supplying the advertising technology and media sales services.

Brands will be able to advertise to Deliveroo customers with relevant offers across its app, on the company’s website and as part of social media, email and push notification campaigns.

For the first time, advertising is planned for Deliveroo’s order tracker page, with new formats to launch over the coming months, alongside sponsored search listings.

The venture’s network of delivery only ‘Editions’ kitchens and rapid grocery delivery ‘HOP’ stores are also part of the new advertising proposition.

Featured