Wiley dives into the metaverse with launch of three new books

Wiley has announced three new titles covering everyone’s favourite heavily hyped technology - Step into the Metaverse, The Metaverse Handbook, and Navigating the Metaverse.

Step into the Metaverse - by future tech strategist, entrepreneur and thought leader Dr. Mark van Rijmenam - discusses how the world as we know it will fundamentally change as the physical and digital worlds merge into the metaverse.

Containing commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book will be of interest to executives, managers, and other business leaders who play a role in digital transformation or execution, and anyone interested in the future of technology, the internet, and social interaction.

In The Metaverse Handbook, authors QuHarrison Terry  and Scott “DJ Skee” Keeney provide readers with a discussion of the technologies that make it possible, and the limitless potential it offers to companies and individuals who participate in it.

Readers will discover how Web3 development is shaking up traditional websites with blockchain-based innovations, and how digital asset creation through NFTs is revolutionising what it means to own something in the digital realm.

The book also explores immersive gaming and social environments to help readers understand the building blocks of the metaverse, even as they’re still being created.

The authors highlight over 120 digital creators building new tools that are changing the way we look at the world and show readers how to harness these innovations in their commercial ventures, community building efforts, and personal digital experiences.

They also point out some of the pitfalls experienced by metaverse participants and demonstrate how to avoid these obstacles.

With a foreword by Paris Hilton, The Metaverse Handbook highlights dense, futuristic topics with easy-to-understand examples, approachable language, and concrete practical applications, providing a blueprint for the implementation of tech’s latest and most groundbreaking innovations.

It will be of interest to anyone who must continuously think about digital innovation and strategise about new ways to reach consumers.

Navigating the Metaverse serves as a primer on the metaverse and shares a breakdown in the future of online business to get readers past confusion around the new technology, and help them find ways to innovate and spark new customer connections and online revenue streams.

From understanding metaverse basics to commercial strategy and even launching your first metaverse project, readers will find practical and hands-on insight into this technology.

In the book, the authors - Cathy Hackl, Chief Metaverse Officer of the Futures Intelligence Group, Dirk Lueth, Co-Founder and Co-CEO of Upland, and Tommaso Di Bartolo, UC Berkeley scholar - offer foundational knowledge about the metaverse, metaverse economy, Web 3.0. technology, and more, for people new to the subject.

They also discuss the essential connection between metaverse environments, businesses, communities, and digital products that make the metaverse economy such a potent force.

Containing deep dives on topics like NFTs and how to make the most of them, as well as frameworks to help find, nurture, measure, and monetise new innovations in the metaverse, the book provides readers – whether entrepreneurs, executives, or innovators seeking a place at the front of the line in a new age of online business - with an analysis of the future of electronic commerce and a technology that looks likely to become as impactful as the web.

MetaverseStaff WriterWiley, Books, Metaverse, NFTs, Web3, Paris Hilton, E-commerce, Online retail, Blockchain technology, Omnichannel retailComment