Getir rolls back prices to the 90s as cost of living crisis bites
Rapid delivery firm, Getir, says that it is rolling back several grocery prices to the 90s in response to the cost of living crisis and the highest inflation rates in 27 years.
Customers can bag the likes of a Cadbury Dairy Milk bar for 45p, a pack of spaghetti for £1.09, Salad Cream for £1.29p, and a 800g white medium Kingsmill loaf for £65p.
The price promotion is running throughout the whole of August on the Getir app.
Products will be available to deliver in minutes across London, Birmingham, Manchester, Brighton, Bristol, Cardiff, Liverpool, Southampton, Portsmouth, Leeds, Cambridge, and Leicester.
A spokesperson for Getir says “The cost of living crisis is hitting the UK hard and prices are continuing to creep up on everyday items.”
“We’re committed to providing value to our customers so we are rolling back the cost of a number of our staple products to their RRP in the 90s to highlight the huge increase but also give our consumers the opportunity to buy their favourite products at an affordable price and remind them of the good old days.”
They add: “We’ll be adding new products throughout the month of August for our customers to get their hands on and hopefully lessen the load of product price spikes.”
Downsizing
In May, we reported that Getir was gearing up to cut 14% of its staff globally.
The company employs some 32,000 people in the nine markets where it operates, which works out to 4,480 people impacted by the downsizing, according to a report by TechCrunch.
These are challenging times for the rapid grocery delivery space.
Gorillas is laying off 300 staff and exiting Italy, Spain, Denmark and Belgium.
Gopuff cut 400 staff in March.
Avo reduced its workforce by a third, then ceased Israel and New York operations.
And Jiffy has shifted from grocery delivery to providing software for other delivery apps.
In addition to slashing its workforce, Getir, which In March raised $768 million at an $11.8 billion valuation. is reining in its expansion plans, including hiring, marketing investments and promotions.
It is blaming this on rising inflation and the deteriorating macroeconomic outlook around the world.
