Instant Commerce bags €5.4m seed for European and US expansion
Instant Commerce, a headless storefront builder, has secured a €5.4 million seed.
The round was led by HV Capital and joined by Hearst Ventures and existing investor firstminute capital.
Since being founded at the start of 2022, Instant Commerce has landed more than 30 clients including Bols, ID&T, Ekster, and Yaya.
This latest round comes eight months after it raised €2.1 million pre-seed from firstminute capital and various angel investors, bringing total investment to €7.5 million.
Coen van Hees, Co-Founder and CEO at Instant Commerce, says: “Our platform solves a huge challenge for ecommerce brands - how to build a highly functional and engaging online storefront in a fast and cost-effective way without having to rely on a large team of developers.”
“As a result, we’ve experienced an incredible amount of growth in such a short period of time. Now, with this investment we will be able to really ramp up our expansion plans and enter markets beyond Europe.”
Said Alib Haschemi, Investment manager at HV Capital, says: “The growth that Instant Commerce has shown since its founding demonstrates how strong the demand is for a solution that enables brands to build and deliver best-in-class online shopping experiences in a fast and intuitive manner.”
“This is one of the many reasons we strongly believe Instant Commerce is well positioned to become the default headless frontend solution for e-commerce brands across the globe.”
Jacqueline Cegla, Principal at Hearst Ventures, comments: “What excited us about Instant Commerce in particular was the intuitive product based on its no-code offering as it enables a broad range of retailers to go headless that weren’t able to do so before due to engineering constraints.”
“While early this is supported by the strong demand the business sees in the market.”
