Instant Commerce announces €2 million pre-seed round
Headless e-commerce solution startup Instant Commerce has secured a €2 million pre-seed round led by firstminute capital.
The founders of Storyblok, Wandera, Snyk and Supercell also participated.
Instant Commerce, which was founded in 2022, will use the funding to double its team, further develop its platform and build brand awareness throughout Europe.
Its platform enables brands to build “a highly functional and engaging headless webshop without the need for technical expertise or a costly development team” thanks to its no-code approach.
It integrates with various different systems like Shopify, Storyblok, Algolia and more using APIs.
Clients include Bols, ID&T, Ekster, and Yaya.
Coen Van Hees, Founder and CEO of Instant Commerce, says: “Consumer expectations of the functionality and services online retailers should offer has grown exponentially over the past few years.”
“This race to make online storefronts more engaging has led to much higher costs, strained infrastructure and a severe drain on resources.”
“For many companies it’s simply too costly to compete. This is the problem Instant Commerce solves. By making building and maintaining a headless storefront as simple and cost-effective as possible, we give power back to business owners.”
“There’s a huge demand for our platform. In only four short months we’ve secured more than 30 clients including big names like Bols and ID&T.”
“Now, with the support of firstminute capital and our angel Investors we’ll be able to rapidly expand our team, platform and start preparations for entering more international markets.”
Sam Endacott at firstminute capital, says: “We believe the future of web development and e-commerce is headless and have had a front-row seat in this category with our investments in Storyblok and Nuxt.”
“However, the missing link has been a software layer to co-ordinate the ecosystem of APIs from the front-end that can be used by both non-technical users and developers.”
“The Instant Commerce team have experienced this pain-point directly having built a highly successful e-commerce agency before working with major global brands.
“Their first product - a no-code solution to help e-commerce teams go headless without technical expertise - is just the first step in what we think can be a major platform in facilitating the next wave of e-commerce growth.
