Grocery technology firm, Instacart, has acquired Rosie, an e-commerce platform for local and independent retailers and wholesalers.

Terms of the deal were not disclosed.

“Our focus is on creating technology solutions that are tailor-made to meet the online and in-store needs of all grocers – whether they’re national chains or independently owned and operated,” says Chris Rogers, Chief Business Officer at Instacart.

“Local and independent grocers are so important to the grocery ecosystem. They have loyal customers, create meaningful job opportunities and serve as cornerstones of their communities.”

“The Rosie team understands these grocers better than anyone, and that’s why we’re proud to welcome them to Instacart.”

“Together, we’ll build more technologies that help independent grocers accelerate their pace of innovation so they can continue to compete, grow, and serve their customers however they choose to shop.”

“For nearly a decade, our team has lived, breathed, and devoted ourselves to the success of local independent grocers and I couldn’t be more proud of what we’ve accomplished together,” says Nick Nickitas, Founder and CEO at Rosie.

“Instacart’s mission of powering the future of grocery is closely aligned with our own, and I’m confident that combining our teams and technologies is the way to best continue serving these important retailers.”

“Together, we will continue to innovate and build easy to use and affordable digital solutions that help our retailer, wholesaler, and brand partners thrive and better meet the needs of their customers.”

“As a local grocer our roots began with delivering groceries almost 100 years ago. Now, in our fourth generation of family ownership, we continue that same tradition through our partnership with Rosie,” says Robert Rybick, President and CEO at Geissler’s Supermarket.

“Helping our communities grow, and nourishing them with the best in local and fresh products, wouldn’t be possible without the robust platform Rosie provides.”

“We have always pushed Rosie to meet or exceed our in-store experience online, and with a combined Rosie and Instacart we are excited for the new possibilities that will further allow us to bring the best local and fresh products to our customers and communities.”

The Rosie team will now lead Instacart’s business strategy and technology development for local independent grocers.

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