Vineta Bajaj departs Ocado Group to take on Chief Financial Officer role at Rohlik Group

European e-commerce grocery delivery service, Rohlik Group, has appointed Vineta Bajaj as Chief Financial Officer.

Bajaj most recently served as Finance Director at Ocado Group.

She trained as a chartered accountant and tax advisor at KPMG Ireland, where she delivered audits for large corporate clients before moving to Kerry Group, an Irish multinational.

She has worked at Ocado Group for the last ten years, during which time it transitioned from a pureplay retailer to a business licensing grocery technology and grocery fulfilment globally.

It's a New Year 🎉 and new month 📆 and, as is tradition, even @rohlikgroup has made a New Year's resolution. We're declaring an end to food waste 🚀 ! Buy food from our "Save the food" category for significantly lower prices 🤩, which helps us reduce food waste. pic.twitter.com/q3hqvxEXVe

— rohlikgroup (@rohlikgroup) January 4, 2023

“My new role comprises group wide oversight of robust financial planning and controls, strengthening the balance sheet, supporting the group's ambitions in expansion through international financing and investor relations. In short, anything that leads to the strengthening of Rohlik's financial performance and valuation,” said Bajaj.

As part of the group executive team, she will also work closely with operational segments and commercial teams, and report directly to Rohlik’s CEO and Founder Tomáš Čupr.

“Vineta has hugely relevant experience in the e-commerce industry as a whole and significantly relevant experience in our sector. She understands our industry inside and out. I have no doubt she will thrive in our fast-paced, energetic environment with the opportunity to shape a positive, collaborative culture,” Čupr comments.

“As we look to the future of Rohlik Group and what is needed to take our business to the next level, Vineta was the obvious choice for CFO. I believe she will be a great cultural fit, her skills and mindset mirror those of the company, and she will help us become the definitive European online grocery company.” 

Bajaj adds: “I’m a big advocate of online grocery and the unit economics that it can deliver. Having worked closely with many global retailers, I am impressed with how Rohlik has grown and performed, both geographically and financially.”

“I also love their focus on customer experience and on local suppliers. I am excited to join Rohlik and be a part of this ambitious European online grocer.”

The Rohlik Group management is now, in addition to Čupr and Bajaj, comprised of Olin Novák as International CEO, Mathias Ottitsch as Chief Operating Officer, Ondřej Klamt as Chief Technology Officer, and Marek Hübner as Chief Commercial Officer.