Coca-Cola Europacific Partners Netherlands taps SymphonyAI Retail CPG assortment optimisation tech

SymphonyAI Retail CPG has been selected by Coca-Cola Europacific Partners (CCEP) Netherlands for data driven assortment optimisation capabilities to better avoid out-of-stocks and overstocks.

“With SymphonyAI assortment optimisation, we can prioritise customer engagement at the point of sale and leverage the best science in the market to improve the bottom line,” says Job Rombout, Head of Category Management, CCEP Netherlands.

“In the pilot phase, we saw powerful initial results from the science, and we are excited to now bring measurable business impact in a real-world environment with a strategic retail customer.”

We make, move and sell your favourite brands across Europe, Australia and Pacific.

Can you guess how many litres of our brands we sold in 2021?

— Coca-Cola Europacific Partners (@CocaColaEP) January 16, 2023

“We are excited to deliver science-based results for CCEP Netherlands, to partner with a leading retailer for deep, data driven collaboration, and to transform assortment optimisation and deliver measurable business impact,” says Manish Choudhary, President and CEO, SymphonyAI Retail CPG.

“Leading CPGs like CCEP Netherlands are embracing innovative technology to demonstrate the future of retailer-CPG collaboration, better engage shoppers, and drive bottomline impact.”