Same day delivery specialist Chypp adds Clare Warden to its advisory board

Chypp, a full service e-commerce and same day delivery solution for retailers and shopping malls, has appointed Clare Warden to its advisory board.

In a LinkedIn post, the company says: “Clare brings a wealth of knowledge and experience to our team, with a career that includes roles at PICKUP, Kroger, and GameStop.”

Warden’s most recent role was as the VP of Product at PICKUP, a same-day delivery startup in the big and bulky space.

She comments: “I'm thrilled to join the advisory board and support Founder Jack Hendrix as he executes his vision to optimise the last mile and build a best-in-class experience for consumers.”

Losing faith

73% of consumers think more parcels are going missing since the cost-of-living crisis, with the UK potentially seeing a porch poacher phenomenon, according to new research from Sorted.

Its survey, involving 1,000 UK consumers, found that 63% have experienced a delayed order in the past six months, while over two fifths experienced a delay of more than two weeks.

In addition, 55% have had their orders lost or damaged. Of those who experienced issues, 73% had to chase the retailer on the whereabouts of their parcel, rather than receiving proactive tracking updates from the retail brand itself.

Unsurprisingly, 85% of consumers are either not, or only somewhat, confident that online deliveries will arrive on time or undamaged.

One cause of the disruption was the postal strike, whereby 68% of people reported having had their delivery impacted.

To avoid disappointment, 63% said they ordered an online delivery earlier because of anticipated delays, and 69% have shopped in-store because they didn’t trust an online order would arrive when promised.

Despite this, 87% of consumers did state that they would trust a brand more if they had communicated the status of the delivery more effectively.

Carmen Carey, CEO at Sorted, comments: “It’s clear that the cost-of-living crisis, staff shortages, overwhelmed delivery networks and bad weather are all contributing to the delivery chaos we’re seeing at the start of 2023.”

“Although these factors are largely out of retailers’ hands, it’s still a brand’s job to communicate with customers and manage their expectations – as customer delivery experience is critical and broken customer promises are costly.”

“Our research found that over a third of shoppers will only shop with brands they’ve previously had a positive experience with. As we navigate the road ahead, proactivity will be the most impactful way to rebuild and sustain trust with consumers.”