A labour of love: Amazon UK launches ‘Food too, who knew?’ ad campaign for byAmazon grocery range
Amazon UK has launched the first ad campaign for its own brand grocery range, byAmazon.
This introduces the new tag line, ‘Food too, who knew?’ and uses food to playfully imitate the Amazon smile as well as featuring its well known star ratings.
The company is launching with a media take-over of Angel tube station in London – a short walk from one of its Just Walk Out technology powered Amazon Fresh stores.
In a LinkedIn post, Laura Harris Senior Brand Manager at Amazon Fresh Private Brands, said: “My first campaign at Amazon and my first campaign client side has been a labour of love! Thank you to our partners Red Brick Road and RUFUS media.”
Amazon Fresh
Amazon Fresh customers can now pay at self-checkouts in the Monument, London store, in addition to using a Just Walk Out technology powered checkout-free option.
In a LinkedIn post, Charlie Mills, Head of In-Store & Local Marketing at Amazon Fresh, said: “Customers get the choice of scanning and paying for items using the self-checkout and they can still checkout at the gates using our Just Walk Out technology.”
“The Amazon Fresh in-store shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.”
“Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves, and keeps track of them in a virtual basket. Using the self-checkout adds another convenient way to shop. Pretty cool.”
The ultimate aim here is alleviating some of the friction associated with Just Walk Out technology.
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