Perfect Corp. and Walmart partner on AR powered makeup virtual try-on experience for customers

Perfect Corp. has announced a collaboration with Walmart to launch a makeup virtual try-on experience via the US retail giant’s iOS app.

This will allow Walmart customers to virtually try-on products across the blush, lip colour, eye shadow, and bronzer categories and discover their perfect shade.

“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalised, seamless, customer centric shopping experiences. That’s why I’m so excited that Walmart is launching Beauty Virtual Try-On, to offer customers a more engaging and convenient try-on experience on the Walmart app,” says Creighton Kiper, Vice President of Beauty at Walmart U.S.

The offering features Perfect Corp.’s Face AI solution, which is powered by AI deep learning technology to create hyper-realistic AR powered makeup filters for customers to try-on digitally.

It will allow shoppers to virtually try-on more than 1,400 products from Walmart Beauty’s brand assortment including Almay, Black Radiance, CoverGirl, e.l.f. Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, wet n wild, and The Lip Bar.

“As beauty customers turn to retailers for personalised advice and product recommendations, we are thrilled to be collaborating with Walmart to build an enhanced try-on experience with cutting-edge AI and AR technology,” says Perfect Corp. CEO and Founder Alice Chang,

“With hundreds of brands worldwide currently leveraging Perfect Corp.’s AI/AR virtual try-on solutions, we’re excited to make this technology more accessible to the thousands of customers who shop Walmart Beauty every day.”

“As we look to the future, AI and AR powered technology will continue to be integral for Walmart and other retailers to engage customers and offer customised shopping experiences to all.”