What do Taylor Swift and Zippin powered checkout-free stores have in common? Read on and find out
Taylor Swift’s Eras tour is estimated to have boosted the US economy by $4.6 billion.
And, as we write this article, the movie version of her concert is breaking box office records.
What does this have to with checkout-free shopping, we hear you cry. The Eras Tour stopped at many sports venues with Zippin powered concessions and drink stands.
Take GEHA Field at Arrowhead Stadium, for example. Kansas City, MO officials estimate the local economy experienced a boost of $80 million due to summer concerts. More than half of this growth ($47.8 million) was due to the two nights Swift was in town.
Zippin Walk-Up was launched at the Kingdom Grill at Arrowhead Stadium during the Taylor Swift tour weekend.
It turns out, Swifties are big fans of the chicken fingers. Kingdom Grill saw average shopping times of just 30 seconds, and a sales increase of 30% versus when the concession stand had a traditional setup.
For the 17 nights when Swift performed at venues and arenas with Zippin powered stores, more than 42,500 fans shopped in this way. In total, they spent more than $835,900 checkout-free.
They entered stores with a credit card or QR code, took what they wanted, and left.
In case you haven’t heard, Taylor Swift has been regularly attending games at GEHA Field at Arrowhead Stadium. This means her impact on the Kansas City economy is not yet over. Local news stations have been tracking her attendance and SNL even did a skit portraying sportscasters as Swifties.
The venue has one of the 71+ stores Zipping has launched across professional sports venues. Swifties hoping to see her on the road can shop checkout-free at one of the 37 NFL stadiums with Zippin powered concessions.
Dublin Airport
A new Dublin Town To Go store, powered by Zippin technology, recently opened in T1 Arrivals at Dublin Airport.
People scan their payment card to enter and a combination of cameras and weight sensored shelving then detects what they’re buying and charges their card when they walk out.
The store, the first of its kind to open to the general public in Ireland, sells a range of goods to meet the needs of both departing and arriving passengers and also those waiting to welcome people in Arrivals, including coffee, pastries, sandwiches, salads, sweets, cereal, milk and toiletries.
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