HMV returns to London’s Oxford Street with pop culture focused flagship store after four year hiatus
HMV's flagship store has been reopened by ska/pop legends Madness on Oxford Street following a four year hiatus.
The retailer closed its main London branch in 2019 after going into administration. It was then taken over by Sunrise Records.
The store at 363 Oxford Street opened its doors to the public on Friday. It had first appeared on London's iconic shopping street in 1921.
According to a press release: “It will become a hub for entertainment in the capital and the largest entertainment outlet in London offering an unparalleled range of music, film, merchandise and technology products as well as performance spaces”.
It will stock over 4,000 popular culture merchandise lines, 20,000+ vinyl albums and CDs, more than 8,000 4k Ultra HD, Blu-ray and DVD, as well as a range of music technology products.
Grass roots local bands and artists will also have the opportunity to show what they’re made of.
Those who want to get gig experience can contact staff in-store for details on how to perform through hmv’s Live&Local programme. This year, the programme will have seen over 2,000 performances and events in stores by the end of December.
Doug Putman, owner of hmv, says: “Our new hmv shop concept and fan focused offer is really working for us, with hmv once again becoming a mainstay on the UK high street.”
“The return to Oxford Street and re-opening of our flagship is a culmination of the team’s hard work over the past four years and as a business we see it as the launchpad for an exciting new era for hmv.”
“We want our new Oxford Street shop to become a home for like-minded pop culture fans and music lovers to come together under one roof, as it memorably has been in the past for so many people.”
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