Herman Miller and Design Within Reach tap 3D Cloud by Marxent tech to bring 3D product visualisation to retail sites
Herman Miller and Design Within Reach (DWR) have worked with 3D Cloud by Marxent on the launch of 3D product configurators for several products on their North American retail websites.
After a launch in the contract space, Marxent’s 3D product configurators have been rolled out on store.hermanmiller.com and DWR.com for top performance seating products.
Configurators are available for the following products with more on the way: Aeron Chair, Aeron Gaming Chair, Cosm Chair, Embody Chair, Embody Gaming Chair, Lino Chair, Mirra 2 Chair, Sayl Chair, Sayl Gaming Chair, Setu Chair, and Verus Chair.
“We are constantly enhancing our digitally enabled customer experiences,” says Ben Groom, Chief Technology Officer at MillerKnoll.
“With Marxent, we leveraged 3D product configurators to build a more immersive and interactive shopping experience for our customers, which has already generated a significant spike in conversion rates.”
"The successful integration of 3D Cloud Product Configurators on Herman Miller and DWR retail websites demonstrates the scalability of our 'build 3D content once, use everywhere' approach,” says Beck Besecker, CEO and Co-Founder of 3D Cloud by Marxent.
“Herman Miller is a global brand and design leader with products that offer extensive customisation options. They also have several distribution channels that each offer unique subsets of options.”
“3D Cloud makes it possible to deliver the right configurations to the right audiences efficiently and at scale. We are thrilled to support Herman Miller and DWR’s mission to elevate the online furniture shopping experience."
Customers, designers, and trade professionals, can now use the self-service product configuration tool to visualise every possible combination, get accurate pricing as they design, download images at any stage in the process, and easily share everything with friends, family, and clients.
Working either at home or in-store with a sales colleague, the configurators enable customers to co-create their ideal pieces.
“Homeowners and interior designers expect easy-to-use tools that allow them to bring to life the unique spaces they want to create. These 3D product configurators give them creative control without requiring catalog knowledge – and that is invaluable,” says Groom.
“Herman Miller and DWR have built efficiency, precision, and elegance into every facet of their operations. The way they approach 3D is no different,” says Besecker.
“We’ve worked in close collaboration with their talented team to bring this best-in-class solution to the world. A heartfelt thank you to all of those involved in turning MillerKnoll’s vision for 3D product configuration into reality."
In the coming weeks, the companies will introduce augmented reality (AR) capabilities for all live configurators on Herman Miller and DWR sites, across audiences.
