Marks and Spencer records major increase in annual gift card revenue via Runa partnership
Runa reports that its platform has brought a 245% year-on-year increase in gift card revenue volume to its partner M&S.
The retailer sought to grow its sales in this area and increase its share of wallet by distributing gift cards across Runa’s customer base.
M&S previously lacked a technology platform to conduct B2B sales at scale and therefore faced challenges in selling and delivering digital gift cards to business buyers.
Integrating the Runa platform within its systems streamlined the ordering process and transformed it into a smooth and instantaneous experience for businesses. This allowed it to unlock B2B sales and gain access to a fresh customer base rather than relying solely on existing sales channels.
“Since signing up with Runa, we have seen continued growth and really impressive results for our gift card sales,” says William Wilford, B2B Customer Success Manager at Marks & Spencer. “We’ve been able to reach new customers and make it easier than ever for them to order from us.”
“Runa empowers businesses and consumers to unlock digital value, and the increasing demand for instant gift card transactions underscores the crucial need for speedy and accessible solutions,” says Aron Alexander, CEO and Founder at Runa.
“Our partnership with Marks & Spencer, which brought a 245% year-on-year increase in gift card revenue, is a prime example of how innovative technology can enhance the customer experience and ultimately drive sales.”
“Businesses worldwide can follow Marks & Spencer’s example and leverage technology platforms as a way to reach new customers and revenue, without increasing work for their teams. The upcoming holiday season, when gift card sales reach their peak, provides an ideal opportunity for merchants to rethink their gift card strategy.”
Continue reading…