Marks and Spencer taps Hermes Play AR video tech

Hermes UK has announced Marks & Spencer as the first retail partner to use its new video technology, Hermes Play.

This allows videos to be played on parcel labels via augmented reality that can be accessed by downloading the Hermes app.

M&S is tapping the tech to promote its festive jumpers to online customers who receive next day delivery from Hermes.

We're giving you the opportunity to bring your parcel to life. With Hermes Play, send a personalised video message to your loved one. Find out more at: https...

Nathan Ansell, Clothing & Home Marketing Director at Marks & Spencer, says: “This Christmas, we’re utilising a range of channels to show our customers we have everything they need to make it special – from festive knitwear to PJs for all the family.”

“We’re really pleased to be trialling this with Hermes, with more customers ordering online the delivery experience is only becoming more important, and we’re looking forward to hearing what our customers think of this tech.”

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