Gas station firm Terrible’s teams with Upside to boost brand loyalty and drive more consumers to fuel sites
US-based Terrible’s is adding 84 of its gas stations to Upside’s digital marketplace.
It says that this partnership will help it access a broader audience and incentivise both new and occasional customers to choose their gas stations over competing options, thanks to personalised promotions within the Upside platform.
“We continually seek out innovative avenues to introduce our brand to new consumers and enhance brand loyalty among our current customers,” says Sam Zanini, Vice President of Revenue Management, Data Analytics and FP&A at Terrible’s.
“We're excited to collaborate with Upside to offer cash back incentives that serve the interests of our prospective and existing customers and measurably contribute to our business.”
Upside connects millions of drivers with gas stations and convenience stores nearby.
The company analyses historical customer data to create personalissd offers. These are delivered to consumers through the Upside mobile app and its network of partner apps.
"A defining feature that sets us apart is that we deliver proven incremental sales to gas stations and c-stores by filling their excess capacity with new, profitable transactions,” says David Poulnot, VP Sales, Fuel & Convenience at Upside.
"We’re excited to help Terrible’s boost their brand loyalty and drive more consumers to their fuel sites in a way that’s measurable and proven."
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