Tradebyte boosts analytics platform to give brands control over marketplace and retail media performance
Tradebyte has unveiled TB.360 Pro, an upgrade to its analytics suite that aims to give retailers and brands control over their marketplace performance, from insight to action.
According to a press release, TB.360 Pro is “designed for brands that want to scale smarter and move faster in an increasingly competitive digital landscape. It maximises visibility into marketplace business to deliver ultimate insights, empowering multi-channel brands to enhance performance across all sales channels. TB.360 Pro also unlocks Tradebyte's extensive data treasury for fashion and lifestyle e-commerce, providing invaluable benchmarking insights to elevate strategic decision-making.”
Building on the original TB.360 platform, the Pro edition adds new features that answer e-commerce operator demands: less guesswork, more strategy, and results that speak for themselves.
“TB.360 PRO is the perfect complement to the data we already monitor daily in our own systems. It brings together our internal insights with Tradebyte’s expertise and market-relevant data, all in a clear, visually appealing setup,” says Giuliana Prinz, Senior Specialist Marketplaces at Tom Tailor.
Soon to be added to the platform is an additional Trading HUB Beta, featuring AI powered summaries and alerts to monitor multichannel sales performance and returns.
“Today marks a significant milestone for Tradebyte, expanding our value proposition and providing our customers with advanced capabilities that go beyond integration, enabling them to truly steer their multichannel business,” says Tradebyte CEO Matthias Schulte.
“This launch is a testament to our continuous innovation and a clear step towards our future. We're already set to expand TB.360 Pro with advanced trading features, ultimately realising our long-term vision of the multi-channel direct-to-consumer cockpit.”
RTIH AI in Retail Awards
RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.
With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.
