Focus on AI in retail revolution as Nordstrom ramps up NuORDER by Lightspeed partnership

Nordstrom has opted to extend its partnership with NuORDER by Lightspeed.

NuORDER will play a larger role in its end-to-end data and integration programme to enable Nordstrom to improve its merchandise assortment and customer experience.

By creating a universal catalogue of product, category, sizing data, and imagery, NuORDER helps it operate more efficiently at scale by reducing manual processes and accelerating buying cycles.

Today, NuORDER collects over 50 data points per item. As the retailer develops AI powered processes to get merchandise to customers more efficiently, it will increase data capture to support AI driven forecasting, product recommendations, and personalisation.

“Collecting comprehensive product data from thousands of brands is time intensive, costly, and requires extensive collaboration,” says Danielle Fairfield, VP/Head of Retail, NuORDER by Lightspeed.

“NuORDER makes the process simpler so retailers can make faster, smarter decisions that protect margin and improve customer experience. In the next generation of our partnership, the data we provide will be richer, more complete, and broader in scope, making it even more useful across Nordstrom’s business.”

“Artificial intelligence is transforming the way retailers operate and creating new avenues for growth, but only if they have access to the right data,” says Chris Akrimi, General Manager, NuORDER by Lightspeed.

“Unlocking data powers critical capabilities like personalised product recommendations, seamless commerce, responsive support, and faster product availability, all of which will define retail success as AI and emerging technologies continue to reshape the industry.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.