Gelson’s Markets taps Upshop AI technology to deliver smarter, seamless grocery shopping experience

Southern California grocery chain, Gelson’s, is partnering with Upshop to deploy an analytical approach to its market, using data, artificial intelligence, and operational insight as it looks to punch above its weight.

By adopting Upshop’s platform, Gelson’s says it will infuse intelligence into its forecasting, total store ordering, production planning, and real-time inventory processes, ensuring every location is tuned into local demand dynamics.

This means shoppers will find what they want, when they want it, all while store teams benefit from tools that simplify workflows, reduce waste, and increase efficiency.

“In a competitive grocery landscape, scale isn't everything - intelligence is,” says Ryan Adams, President and CEO at Gelson’s Markets. “With Upshop’s embedded platform and AI driven capabilities, we’re empowering our stores to be hyper-responsive, efficient, and focused on the guest experience. It’s how Gelson’s can compete at the highest level.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.