Digital transformation in fashion: Outform unveils digital mannequin at Euroshop 2023
Outform has launched what is pitched as a first of its kind interactive digital mannequin at retail trade fair EuroShop.
This serves as a visual merchandising platform that lets the shopper control which products they see and how they’re represented in-store through their smartphones.
Shoppers who scan a QR code on the digital mannequin display can take control of what content is displayed.
They can choose which products they see from different perspectives, and which model wears them.
From there, they have the option to purchase the product directly through their mobile device on a microsite.
Ariel Haroush, Founder and President at Outform Group, says: “The traditional mannequin hasn’t changed for a significant amount of time, but we’re now seeing digital transformation in fashion arrive when it’s most needed.”
Haroush adds: “Our global study into the behaviour of fashion shoppers in-store found that 64% are already using their phones in-store and 63% now want more interactive digital experiences. The digital mannequin is a solution that speaks to these emerging behaviours and is an important step into the future of fashion retail.”
“We also know shoppers are willing to share their data if given a good enough reason to do so; for retailers, the digital mannequin is a chance to build better relationships with their customers by retargeting products based on what they’ve researched and purchased.”
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