Pret A Manger taps YOOBIC technology as part of digital transformation initiative

UK-based sandwich shop chain, Pret A Manger, has chosen frontline employee experience platform specialist, YOOBIC, to digitise operational processes and checklists.

This forms part of Pret’s digital transformation push, with the aim of ensuring that customers receive the same high quality experience across its shop locations.

In a LinkedIn post, YOOBIC said: “We’re proud to partner with such a well respected brand and look forward to supporting their continued growth and success.”

Daniel Cuffley

YOOBIC recently announced the appointment of Daniel Cuffley as Senior Vice President – Sales, EMEA.

The firm’s platform is used by over 300 brands including Levi’s, Benetton, Ralph Lauren, Brooks Brothers, Lidl and Boots, with over 1.3 million frontline employees tapping its apps.

Cuffley has two decades of experience driving business development and sales growth for companies including Motorola, Medallia., Yahoo! and ThoughtSpot. 

He previously served as VP EMEA at analytics anywhere company, Starbust Data, and will use his expertise to identify and capitalise on growth opportunities for YOOBIC across Europe, as the company looks to double the size of its customer reach in this key region. 

“I’m a passionate believer in the power of engaging and motivating the frontline workforce to create positive change across businesses,”  commented Cuffley. 

“I’m delighted to join YOOBIC who really understand the need to focus on optimising the last six feet of the customer journey, through frontline engagement, to transform the customer experience.”

“Across Europe, and the world, retailers and hospitality businesses that tap into the potential of their frontline employees and empower them to perform to their best will win the fight of organisational agility, resilience, and profitability and will be better placed to successfully navigate economic headwinds,” said Fabrice Haiat, Co-founder and CEO, YOOBIC.

"YOOBIC is helping to ensure that organisations can effectively support, engage and train these vital employees — and Daniel’s appointment underscores our commitment to putting the talent and vision in place to support our European growth and better serve clients in the months – and indeed years - to come."