Retail intelligence firm EDITED receives $15 million in funding from Delta-v Capital

AI driven merchandising experience platform provider, EDITED, has secured an investment of $15 million in a funding round led by Delta-v Capital.

There was also participation from the firm’s original backer Wavecrest Growth Partners, alongside investor groups Beringea and Hermes GPE.

Activewear continues to flourish in a tumultuous retail environment. However, whispers of a recession and inventory bloat all pose a threat to brands’ continued success.
This report looks into the category powered by EDITED's SaaS tech. https://t.co/TqPw9UCgTU pic.twitter.com/Fh3hvgBanR

— EDITED (@EDITED_HQ) February 15, 2023

“In speaking with EDITED’s customers, we heard again and again that they couldn’t imagine doing their jobs without the company,” says Colin Barclay, Partner at Delta-v.

“That type of advocacy is a clear indication of a company that has found a product-market fit. We are excited to partner with Doug Kofoid and the leadership team as they capitalise on their market leadership position by further investing in growth.”

EDITED says it will use the investment toward accelerating product development, investing in partnerships, and M&A that will expand its value proposition to customers.

“Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence,” comments CEO Doug Kofoid.

“With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning.”