‘Revolutionising the eyewear market’: Neso Brands hires Paulo Almeida as Chief Technology Officer

Neso Brands, a Swedish led, Singapore-based eyewear house backed by Lenskart and its investors including KKR and Softbank, has announced the appointment of Paulo Almeida as CTO.

In this role, he will draw upon his expertise in e-commerce, FinTech, and artificial intelligence (AI), most notably from his time as Senior VP of Engineering at Pomelo Fashion, where he led the company's tech strategy and execution from seed to Series D.

To support Almeida, Neso Brands has also onboarded several key members of Y Combinator FinTech goDutch, ranging from engineers, designers, product managers as well as the startup’s co-founders, Riyaz Khan and Aniruddh Singh.

The latter pair will oversee product and growth respectively.

Neso Brands invests in boosting the capabilities of up-and-coming eyewear brands, and then grows these brands by leveraging synergies across the group (ie. analytics, tech, supply chain and distribution) to accelerate international expansion.

It says that it uses new technologies, notably advances in AI, sensor and eye tracking technology, and augmented reality (AR), to “disrupt the monopolistic structure of the global eyewear market that has long stagnated the industry”.

Almeida comments: “Joining Neso Brands as Chief Technology Officer is truly exciting.”

“Technological advancements, particularly in AI and sensor technology, have such a vast potential to reinvent many aspects of the eyewear sector; whether that be the design phase, manufacturing or customer experience. I look forward to seizing this tremendous opportunity in revolutionising the entire eyewear market.”

“As a company with a strong belief in the power of technological disruption and the growing importance of omnichannel retail, we are delighted to be joined by Paulo” comments Bjorn Bergstrom, CEO and co-Founder at Neso Brands.

“The eyewear industry is at a crossroads and Neso Brands is in a unique position to take advantage of this. By combining our increasingly broad pool of world class technology experts, now led by Paulo, with Lenskart’s resources and supply chain we can scale the eyewear brands of the future.”