absolute labs announces $8 million seed raise for Wallet Relationship Management Platform
Wallet Relationship Management (WRM) platform specialist absolute labs has announced the close of a $8 million seed fundraising round including Aglaé Ventures, Alpha Praetorian Capital, The Luxury Fund, Near Foundation, MoonPay, Plassa Capital, Punja Global Ventures, Samsung Next, Sparkle Ventures (Animoca Brands), and W3i.
The Web3 CRM offering, which is used by the likes of LVMH, MoonPay, The Sandbox, and Mocaverse (Animoca Brands), is enabling brands to leverage wallet data on public blockchains to gain deep data insights, build actionable segments, and automate cross-channel campaigns including NFT air drops, and nurture social community engagement.
“WRM was born from the realisation that existing Web2 CRM solutions are neither capable or positioned to meet the requirements and opportunities of blockchain-based marketing,” says absolute labs CEO and Co-founder, Samir Addamine.
“Wallets hold the keys to everything Web3 – from proving identity, providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers and more.”
“We’re proud to have an incredible range of partners who share our belief that any brand that recognises the awesome potential of Web3 must have absolute WRM as a core component of its MarTech stack.
Vanessa Grellet, Managing Partner at Aglaé Ventures, says: “We are delighted to support a pioneer that is directly at the crossroads of Web2 and Web3 technologies. absolute labs' innovative ways to leverage data analytics, CRM and marketing automation supports the adoption of Web3 and creates opportunities for brand engagement.”
Franck Le Moal, Chief Information Officer, LVMH, comments: “We are delighted to work with absolute labs to explore Web3 data and how this can enhance client experience. Their solution will be pivotal as luxury and FMCG brands push further into Web3.”
Abhay Mav, Head of Moonpay Ventures, says “Absolute labs’ vision of the WRM platform aligns strongly with our mission of making it easier for millions of users to experience Web3 and thereby onboard a billion users to Web3.”
“We see their WRM platform as an essential component of the marketing ecosystem to support both native Web3 and Web2 brands into this incredible, evolving, new space and we are proud to be their partner."
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