Selfly Store introduces RFID technology powered intelligent freezer for unattended retail

Selfly Store, an intelligent vending company owned by Stora Enso, has announced the commercial launch of its latest product, the Selfly Freezer.

This is pitched as the first intelligent vending freezer on the market.

It is the latest addition to the Selfly Store Model 3 product family, which offers a complete self-service solution through hardware, cloud-based software, RFID tags, and a service network.

Using RFID technology, it provides real-time item level data analytics with the aim of optimising sales and operations while reducing food waste.

"Our requirements and expectations for the performance and features of the Selfly Freezer were set high, measuring up to nothing less than the already existing Selfly Fridge and Selfly Ambient intelligent vending machines," says Aslak de Silva, CEO at Selfly Store.

"Designing, developing, and manufacturing a vending freezer which is truly intelligent is a complex and challenging task. We are proud to have developed a product that will make a significant impact on the unattended retail industry."

Shoppers can use contactless payment, select several products in one go, and are able to touch and feel every product before selecting.