Product, content, and community: UNINTERRUPTED leverages Tapcart mobile commerce platform
Tapcart has announced a collaboration with UNINTERRUPTED, a brand within The SpringHill Company founded by LeBron James and Maverick Carter, to build its no-code mobile app.
“As we grow the direct-to-consumer business at UNINTERRUPTED, our focus is anchored in the three pillars of product, content, and community,” says Steve Friend, General Manager and Vice President of Commerce for The SpringHill Company.
“It is extremely important for us to stay up-to-date on the most current tech trends and methods in connecting with our consumers, both on their turf and in intuitive ways that matter to our business.”
“Leveraging Tapcart allows us to reach our audiences and communities on a more personal level by meeting them on mobile, which gets us one step closer to our goal of one-to-one engagement within our community.”
“We are thrilled to partner with UNINTERRUPTED and together make a significant impact in the direct-to-consumer space,” says Eric Netsch, CEO at Tapcart.
“Our platform will enable UNINTERRUPTED to offer a seamless mobile shopping experience and an abundant content hub for its customers, leading to increased engagement, loyalty, and revenue.”
Tapcart is also increasingly partnering with celebrities, musicians, influencers, creators, and athletes, like Lionel Messi, who launched a merchandising app with the firm.
It enables them to launch an app tied to their Shopify store that serves the dual purpose of being a content hub.
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