Chilly’s plugs new Series 2 Flip bottle with multi-sensory immersive event in heart of London

Reusables brand, Chilly’s, is launching Flip The Ordinary, a campaign to introduce its new Series 2 Flip bottle to the UK market and attract a new, younger and more active audience.

The campaign comes after Chilly’s appointed VCCP London as its lead agency partner across creative, media and production.

It will now work with VCCP London and VCCP’s media planning and buying agency, VCCP Media, and its global content production studio, Girl&Bear, to bring to life the integrated campaign.

Flip the Ordinary will be brought to life in a multi-sensory immersive experience in the heart of London called The House of Flip.

Free to enter, the event aims to help Brits understand Chilly’s mission of accelerating the adoption and everyday use of its reusable products.

Visitors will be able to see the idea of Flip the Ordinary across five interactive and Instagrammable rooms that take them on a 45 minute journey to bring to life features of the Series 2 Flip bottle.

The rooms take inspiration from the five product colours and core features and include the Chilly’s  Beach, down in the Clouds and the infinity Abyss.

Sabina Ford, Marketing Director, at Chilly’s, says: “We are excited to work with VCCP on this project as we feel that the team truly understands what we are trying to achieve and are helping us make it a reality.”

“People need the tools to make sustainability part of their everyday life and we are on a mission to create products that seamlessly fit into active urban lifestyles.” 

Mark Orbine, Executive Creative Director at VCCP London, says:“Chilly’s is making a real difference when it comes to making sustainability an easy thing to integrate into your everyday life.”

“We’re thrilled to have been chosen and can’t wait to use our expertise to further their cause. Our approach and challenger attitude lends itself to a brand like Chilly’s, making this a great partnership. ” 

Tara Marus, CEO at VCCP Media, adds:“This is yet another perfect example of a great integrated campaign, collaborating with a fantastic challenger client and their team as well as the planners and creatives at VCCP from the onset in order to develop a joined up strategy and deliver something far more interesting than standard spot and space.”

“We are really looking forward to seeing the stand out creative and media placements as well as the bespoke urban live event ” 

The campaign will run at DOOH sites in London and Manchester as well as on OLV, digital with key publishers such as Metro, and also across social with a consumer PR campaign run by Wonderland Comms.