E-commerce giant eBay appoints Amy Bannerman as in-house Pre-Loved Style Director
eBay has announced the appointment of fashion stylist and pre-loved fashion advocate, Amy Bannerman, as its in-house Pre-Loved Style Director.
This will see her take on a range of new responsibilities within the fashion arm of the online marketplace’s business, including styling and sourcing for eBay’s fashion related campaigns, styling for key talent that work with the firm, on site merchandising consultations and acting as a fashion spokesperson for the brand.
The pair previously worked together to style the Islanders in the Love Island villa in pre-loved clothes sourced from eBay, including a selection of pre-loved, authenticated sneakers and garments from its Imperfects range.
Bannerman is continuing to do this job in her new capacity.
She will also play a key role in eBay’s partnership with Vogue Forces For Change, which celebrates sustainability, diversity and change makers.
As part of her role, she will be working with the British Vogue team to find pre-loved clothes on eBay for upcoming activity, as well as giving consumers insight into how to tap into trends through vintage and pre-loved on eBay.
With the tenth series of Love Island fast approaching, Bannerman first looked at the remaining clothes from the previous series, to send back into the villa in a bid to encourage re-wearing and extend the life cycle of those items.
Then, since spotting the gaps, she has been going in with a plan on eBay to find more stylish fits for every occasion on the show.
Most recently, she met with the Islanders ahead of the show going live to gauge their personal preferences and source pre-loved pieces for them.
For the first time in this long running TV programme, Bannerman is calling on the public’s help, by asking them to share items they’re selling and would like to see in the villa on social media using the hashtag #MyLoveIslandListing for the chance for it to be purchased by her for the Islanders.
Bannerman says: “I’m so happy to start this new role, it has been incredible working with eBay to style the Islanders for the past couple seasons and I'm so proud of how much we have already changed pre-loved perceptions. I’m excited to work even more closely with the eBay team to inspire a more conscious way of shopping.”
Kirsty Keoghan, Global GM of Fashion at eBay, says: “We’re thrilled to officially welcome Amy into the eBay team, she has already been instrumental to eBay’s impact in the pre-loved fashion movement, so we can’t wait to build on this relationship and see what further results we can achieve together.“
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