Lorna Jane rolls out NewStore to boost omnichannel retail experience for store associates and customers
Australian activewear brand Lorna Jane has implemented the NewStore Omnichannel Platform in its 107 stores across Australia and New Zealand.
"NewStore is a critical component of our digital transformation strategy and the most forward thinking, innovative retail platform available today," says Peter Clarke, Chief Technology Officer, Lorna Jane.
"We were able to rip and replace our old system and roll-out NewStore across two countries and more than one hundred locations with a cutover of just one day, which is a remarkable achievement that demonstrates the platform's robustness and scalability."
One of the reasons the brand decided to partner with NewStore is that both organisations believe the future of retail will be paperless and cashless. By running its retail business on iOS, Lorna Jane says that it is minimising the impact of its environmental footprint.
"Since going live on NewStore, the feedback from our store teams has been overwhelmingly positive. The platform is so intuitive and easy to use that our associates have been able to master it almost overnight," comments Lorna Jane Clarkson, Chief Creative Officer and Founder, Lorna Jane.
"On top of that, the mobility of NewStore has allowed us to rethink the layout of our stores. We can now remove our traditional cash wraps, creating a dedicated space for fulfilling online orders in-store and modernising the overall look and feel of our physical brand."
Equipped with an iPhone or iPad, Lorna Jane's associates can now serve customers anywhere on the store floor.
This is because NewStore was built on mobile from day one. Additionally, the platform has a microservices, API first architecture, which allows it to integrate with Lorna Jane's e-commerce platform and enterprise resource planning solution.
As a result, all customer, inventory, and order data is available in real-time on the store associates’ devices, enabling omnichannel capabilities such as mobile checkout, inventory lookup, store fulfilment, buy online pickup in-store (BOPIS), and buy online return in-store (BORIS).
"The Australian retail market is at the forefront of the retail industry’s evolution, and Lorna Jane is a great example of how brands in this region are doubling down on omnichannel," says Stephan Schambach, Founder and CEO, NewStore.
"The success they have seen in such a short amount of time is a testament to our shared vision, and we will build on the foundation we have laid by further optimising the shopping experience for both store associates and customers."
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