American lifestyle brands Filson and Shinola deploy NewStore omnichannel retail technology solutions
Filson and Shinola, two American lifestyle brands owned by Bedrock Manufacturing Co., are implementing NewStore’s mobile Point of Sale, order management, and store inventory solutions.
"It was an easy decision to go with NewStore after assessing various omnichannel solutions,” says Rob Sayre, CIO, Bedrock Manufacturing Co.
“On top of the company's proven track record of working with game-changing retailers, the platform can be implemented at a pace that aligns with the unique needs of our brands. The company also has a strong network of technology partners, which was important to us.”
"NewStore's experience and expertise will be invaluable for both Filson and Shinola as we bring this project to life, and our partnership will only get stronger as we grow our portfolio of retail brands."
Filson and Shinola will benefit from the likes of mobile checkout, endless aisle, store fulfilment, buy online pickup in-store (BOPIS), and buy online return in-store (BORIS).
"Our brands are committed to providing customers with the highest quality products and experiences. By rolling out NewStore at Filson and Shinola, we will dramatically improve how shoppers interact with both businesses," says Jonathon Pop, Principal Architect, Bedrock Manufacturing Co.
"The partnership will streamline operations, improve inventory accuracy, and help our retailers gain valuable insights about their customers, all while offering a more unified shopping experience."
The NewStore platform will allow Filson and Shinola associates to provide a more personalised level of service by consolidating customer, order, and inventory data into one iOS app.
And store employees will be equipped with iPhones, enabling them to access real-time data, assist customers more efficiently, and process transactions from anywhere on the store floor.
"From day one, NewStore was built on a composable SaaS architecture, which allows brands like Filson and Shinola to deploy features and scale based on their needs. This has become more important than ever in today's retail environment," says Stephan Schambach, Founder and CEO, NewStore.
"These brands have spent years establishing their reputations and cultivating a loyal following. Investing in omnichannel with NewStore will strengthen those foundations and future-proof both businesses."
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