Tom Tailor taps NewStore tech for new shopping app
NewStore, an omnichannel cloud platform for retail brands, has launched a new consumer shopping app on behalf of fashion company Tom Tailor.
Customers in Germany can now download the app on both iOS and Android, and the brand will roll it out to additional markets soon.
"Mobile sales are a key business driver for us, but to truly capitalise on this channel we had to upgrade our consumer app," says Hendrik Reuter, Director of E-commerce and Consumer Engagement, Tom Tailor.
"We chose NewStore because its solution is simply better than anything we've seen. Our new app puts the experience of a flagship store in our customers' hands."
Through NewStore Studio, an app content management system, Tom Tailor says it has all the tools it needs to maintain a modern and engaging offering.
Additionally, because NewStore integrates with Scayle, Tom Tailor's e-commerce platform, it is easier than ever to keep the app up-to-date and provide accurate, real-time product and inventory information.
"Consumers are more mobile minded than ever, so brands like Tom Tailor have to think beyond traditional e-commerce and bricks and mortar," says Stephan Schambach, Founder and CEO, NewStore.
"By building a native app that complements Tom Tailor's digital and physical channels, NewStore has given the brand a powerful new way to interact with its most loyal customers."
