Ikea rolls out SES-imagotag VUSION IoT cloud platform and electronic shelf labels across European stores

SES-imagotag has entered into an agreement with Ikea to deploy its VUSION IoT Cloud platform and smart electronic shelf labels.

The first part of the contract spans over 110 stores in six European countries.

The roll-out builds on a partnership forged between the two companies over the past years.

The VUSION platform will enable the retailer to connect with shoppers at the shelf and provide them with in-store digital services to enhance their experience and improve overall satisfaction.

Ikea associates will save time in stores as a result of process automation and be able to refocus on higher value added tasks. The solution will also improve the productivity of in-store fulfilment of online orders.

Moreover, the roll-out will be accelerated thanks to the integration of VUSION with the existing in-store wireless infrastructure managed by Aruba, resulting in lower investments and operating costs as well as a reduced carbon footprint.

Sébastien Fourcy, Senior Executive Vice President EMEA at SES-imagotag, says: “This partnership is a clear demonstration of our strategy creating momentum in the market.”

“Retailers everywhere need to ensure a seamless transformation of their physical stores into high value digital assets, while becoming more automated, data driven, and connected in real-time to suppliers and consumers.”

“Our VUSION platform enables them to do that, and we are proud to collaborate with such a global, prestigious retailer on their omnichannel and sustainability strategy.”

“We have built a very close partnership with them, and this win clearly recognises our unique assets and expertise, as well as the value provided by our innovative portfolio of solutions.”

“We are excited to increase our market penetration in the homeware retail segment, while also strengthening our leadership in Europe.”