Sweaty Betty deploys NewStore mobile first omnichannel platform in UK and Ireland stores
Sweaty Betty has rolled out NewStore’s mPOS solution in 73 stores across the UK and Ireland.
By replacing its legacy PoS with this tech, the London-based brand now runs its retail operations entirely on iPhone, laying the groundwork for its omnichannel transformation.
"Sweaty Betty has quickly grown from a small London boutique to an international business. During this process, we recognised the importance of providing a seamless and scalable omnichannel experience for our customers and store colleagues," says Simon Pakenham-Walsh, Chief Technology Officer, Sweaty Betty.
"We selected NewStore because its platform does not carry the complex technical debt of the industry’s legacy solutions, and the company's vision aligns perfectly with our strategy, which includes having an extensible, modern, and API first technology stack."
"The NewStore platform has had a tremendous impact on our day-to-day operations. Not only were we able to implement the technology quickly, but it has also reduced the operational workload of our store and support office teams by 75%,” adds Jessica Coleman, Omnichannel Product Owner, Sweaty Betty.
"It has ultimately given autonomy back to our employees, enabling them to provide exceptional service and enhance the overall customer experience."
Sweaty Betty has seen other benefits from the deployment, including enhanced mobility, leading to more personalised, high touch customer interactions.
Additionally, the mPOS enables store associates to swiftly assist customers during peak shopping hours, shortening wait times.
The user interface of the NewStore platform has also streamlined the refund process.
And the tech has simplified the training and onboarding process for store associates, ensuring they are well equipped to deliver value for both the brand and its shoppers as quickly as possible.
"Sweaty Betty's decision to implement NewStore underscores its commitment to innovation and customer-centricity. It is also a testament to our platform's ease of use and scalability," says Stephan Schambach, Founder and CEO, NewStore.
"By embracing a mobile first omnichannel strategy, Sweaty Betty is setting the standard for DTC brands in the activewear space, and we will continue to play a pivotal role in the company's transformation."
In the next few months, Sweaty Betty says it will start rolling out additional omnichannel features that allow employees to better guide shoppers and create more meaningful relationships.
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