Data driven intelligence: Near Intelligence, Aldi France, and CoSpirit Media kick off DCO partnership

Near Intelligence has announced a partnership with Aldi France and CoSpirit Media.

The retailer, which currently operates 1,300 stores in the country, will utilise Near’s data solutions to generate traffic to its online catalogue.

It is looking to create dynamic creative optimisation (DCO) campaigns that automatically generate and display real-time advertisements around its stores in France to reach current and potential customers.

DCO tailors advertisements to consumers based on consensual data, including location, browsing history, and demographics.

👋 Have you heard about Near's next-level partnership with leading supermarket chain, ALDI France and CoSpirit Media to redefine personalized marketing?! Read our latest press release to learn more here: https://t.co/9EHbkavZMm#dataintelligence #data #customersuccess

— Near (@Near) June 30, 2023

“Data driven intelligence empowers businesses to connect with their customers in meaningful ways. We are thrilled to partner with Aldi France and CoSpirit Media to deliver personalised and dynamic advertising campaigns that will drive engagement among new and existing customers,” says Anil Mathews, CEO at Near.

“We’re delighted with our collaboration with Near. As a food retailer, catalogue digitalisation is a very important challenge for us. Near enables us to transpose the paper experience to digital use,” says Mathilde Papin Girardeau, Strategy and Media Buying Manager at Aldi.

“Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts.”