PDI Technologies buys Skupos as deal extends its reach to 25,000 US independent c-stores
PDI Technologies, which operates in the convenience retail and petroleum wholesale ecosystem, has announced its acquisition of Skupos, a platform that connects independent c-stores and CPG brands.
Financial terms of the deal were not disclosed.
Based in San Francisco, California, and Denver, Colorado, Skupos provides single store operators access to CPG brand programmes and discounts, while providing brands with the data and insights on how their products perform at independent convenience retailer sites.
“Skupos has achieved impressive scale in the independent and small chain channel,” said Jamie Hudson, SVP & GM, Offers, Media Network, and Insights (OMNI), at PDI.
“By bringing Skupos customers together with PDI, we can now offer brands access to performance and activation at more than 25,000 independent sites, which benefits everyone across the convenience ecosystem.”
“When it comes to the c-store, PDI knows more than anyone else about what was sold, when it was sold, and who bought it,” says Brandon Logsdon, President, Consumer Engagement, at PDI.
“Expanding our footprint with the acquisition of Skupos strengthens that knowledge and makes it even more appealing for brands and retailers looking to accelerate their profitability and progress, who then pass on their wins to consumers.”
“Since our founding in 2016, Skupos has been mission oriented to drive better business outcomes for entrepreneurial, independent retailers by connecting them with CPG companies wanting to optimise sales in the convenience channel,” says Jake Bolling, Co-Founder and Chief Executive Officer at Skupos.
“I’m incredibly proud of what our team has accomplished in a short period of time and how PDI will catalyse our mission further in this next leg of the journey. The industry stands to benefit greatly.”
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