Outdoor and Cycle Concepts rolls out Volumental foot scanners across 28 stores following pilot phase

Volumental has announced a partnership with Outdoor and Cycle Concepts (O&CC), a UK outdoor and sports retailer, following a pilot phase where its foot scanners reduced product returns by 28%.   

As the owner of the Cotswold Outdoor, Snow + Rock, and Runners Need brands, O&CC stores offer customers free footwear fitting appointments tailored to their specific needs.

For hikers and walkers, the Outdoor Footwear Fitting service helps find the ideal walking shoes or boots.

Meanwhile, runners can benefit from the Gait Analysis service, which analyses their running style on a treadmill, enabling in-store employees to make the best recommendations for road or trail running shoes.

The integration of Volumental's 3D scanners allows for even more precise recommendations and personalised fittings powered by AI and a database of 40 million foot scans.

Alper Aydemir, Co-Founder and CEO at Volumental, says: “We’re thrilled to become part of O&CC’s superior customer experience to enhance their omnichannel capabilities with an in-store wow factor that also helps their shoppers find the perfect fitting outdoor footwear, even when shopping online.”  

2022 RTIH INNOVATION AWARDS

Volumental was highly commended at the 2022 RTIH Innovation Awards, after impressing our judging panel in the Omnichannel Retail Initiative of the Year category.

Our 2022 winners and highly commended entries were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”

The 2023 RTIH Innovation Awards are now open for entries. Click here for further details.