Anthony Nicholas Group taps Proximity clienteling solution for Fraser Hart and Fields the Jewellers brands
The Anthony Nicholas Group (ANG) has chosen Proximity to deliver a clienteling solution, with the aim of strengthening and transforming customer engagement for its brands Fraser Hart and Fields the Jewellers.
“We are honoured to have been chosen as the preferred partner for Fraser Hart and Fields the Jeweller,” says Cathy McCabe, CEO at Proximity.
“This partnership underpins our dedication to redefining customer engagement through digital innovation. We look forward to working closely with these iconic brands to create memorable shopping experiences for their customers.”
Proximity’s platform is designed to blend the physical and digital realms of shopping, providing a tailored experience for each customer.
Its suite of clienteling modules includes appointment booking, virtual consultations, and event management.
The Anthony Nicholas Group has recently invested in fully integrated Salesforce CRM functionality.
Proximity’s tool is built natively on Salesforce and is the number one rated clienteling tool on the Salesforce AppExchange.
”As a result of major investment across our digital platform and capabilities, including a new website, CRM and clienteling we now have a much stronger customer experience and ability to serve our customers seamlessly across every channel,” says Noel Coyle, CEO at The Anthony Nicholas Group.
“We’re excited to continue this journey with Proximity and ensure we empower our teams to make every customer feel special.”
Continue reading…