Kellogg Company taps Jisp tech to promote Crunchy Nut Salted Caramel and Coco-Pops Choco cereal range
Kellogg Company has worked with Jisp to help drive interest in and sales of its new Crunchy Nut Salted Caramel and Coco-Pops Choco cereal range.
Shoppers were able to claim a 59p discount on each packet of cereal during a three-week promotion at participating Nisa Retail stores.
In a LinkedIn post, Jisp said: “Discounting is a key weapon for CPG brands when launching a new to market product, but do they know which consumers have engaged with their brand and who then go on to make additional purchases? Thankfully, with Scan and Save they can do both, helping them to measure the value of discount and not just the cost.”
It added: “Every carefully targeted Jisp shopper was sent a timely email and in-app message detailing the fantastic discount on offer and encouraging them to go into their local Nisa store and pick up a bargain.”
“The offer was also promoted with a strong visual call to action within the Scan and Save mobile application and advertised across social channels, both our own and those of our retail partners.”
The company reports that 47k advertising impressions were generated along with an in-store conversion rate of 82% from voucher download to redemption.
Additionally, Kellogg’s harvested shopper data that it otherwise would not have captured, with insight into who its shoppers are, what they are buying and when.
Jisp stated: “A massive thank you to Kat Noake (National Account Manager at Kellogg Company) for her help in delivering such a great deal for shoppers, and to our network of retailers who helped deliver a successful promotion.”
“Saving hard working families money is what we do, whilst delivering value and case sales sustainably for our brand partners through eRetail media, helping them to reach new shoppers in a congested, competitive grocery marketplace.”
2022 RTIH INNOVATION AWARDS
Jisp emerged victorious at the 2022 RTIH Innovation Awards, picking up the RTIH Editor’s Choice Award.
Our 2022 winners and highly commended entries were revealed at a sold out event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
The 2023 RTIH Innovation Awards are now open for entries. Click here for further details.
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